After viewing my video, I took the time to review the negative and positive elements of my demonstration speech on how to ask a girl on a date. My self-evaluation began on the assessment of my informational content. I thought that I did a good job of explaining the relevance of my topic and gave several reasons supporting my topic. In order to maintain organization, I presented my speech in a series of 6 steps, really stressing the first step. I did not do a good job of spending the same amount of time on each step because the beginning of the presentation of the speech had more detail than the end. As far as my physical presentation, I did not do a good job of speaking clearly, and at times my volume was a tad low. I also could have done a better job of making more eye contact, but anyone watching the speech could tell that I reviewed the speech beforehand. I did a good job of bringing energy to the speech, and I engaged the audience by being entertaining and enthusiastic. I also did a decent job of using hand gestures and body language when presenting my visual aids. As far as my visual aids, I was somewhat limited as to what I could use. However, my various assortments of hygiene products and clothing were visually appealing and enhanced the quality of my presentation. If I could improve any aspect of my speech, I would have lowered my notecards from my face a little more and made more eye contact. Also, I would want to increase the volume of my voice. Overall I am glad that I choose my topic because it was unique and I had fun planning out the speech; therefore, I would definitely do this again.
Friday, March 26, 2010
Thursday, March 25, 2010
Peer Response #2
In response to Austin’s post about Tiger’s Gatorade Endorsement, I agree with his views that Tiger has made a plethora of money thorough endorsements. Austin talks about Gatorade’s new line of sports drink called Tiger, which promotes hard work and focus to athletes. He continues to discuss how Tiger Woods is the optimal example of a hard working athlete, despite his recent affair. Since Tiger’s affair Gatorade has dropped him from the campaign, but he had a successful run while it lasted. I agree with Austin when he states that Gatorade was just one of the brands on Tiger Wood’s list of sponsors.
Analysis of a Celebrity Endorsement
Shaquille O’Neal, an NBA superstar center for the Los Angeles Lakers, can be identified as one of the leading spokespeople for Nestlé Crunch. Due to his numerous endorsement deals, Shaq was the fifth highest paid athlete in the world in 2004, making over $31.9 million. The “Nestlé Crunch” is a chocolate candy bar blended with rice crisps to give the bar its unique crunch. I believe that Shaq is definitely an appropriate choice to endorse this candy bar. “Crunch” symbolizes something powerful and dominant in my opinion; therefore, I believe that a strong and dominant player in the NBA should endorse a product similar to his characteristics. Also, according to Nestle Crunch marketing Manager Brian Owens, “crunchy” means confident, lively, witty and entertaining. Shaq encompasses all of these characteristics and shows all of these attributes on the basketball court. This endorsement deal began in 2001 and both parties have made extreme profits. As a matter of fact, Shaq endorsed the “Crunch Bar” for about 9 years and continues to do an excellent job. Over 20 different commercials have been created and the Nestlé crunch bar has been one of the most popular candy bars for the past two decades! Due to the cooperation and success of Shaq’s advertising with Nestlé, the Nestlé Corporation created the “Shaq Size Bar” that weighs in at a whopping 9.25 lbs! I think that Nestlé’s success simply comes from the quality and popularity of their product. The candy bar is unique from most others and most significantly- it tastes great. Also, unlike many other candy bars, the Nestlé Crunch offers many different varieties with different ingredients such as caramel, dark chocolate, white chocolate, and peanuts. In addition to success with just the candy bar, Nestlé has improved their marketing campaign by adding their bar other products like ice cream, as seen in this article.