Thursday, March 25, 2010

Peer Response #2

In response to Austin’s post about Tiger’s Gatorade Endorsement, I agree with his views that Tiger has made a plethora of money thorough endorsements. Austin talks about Gatorade’s new line of sports drink called Tiger, which promotes hard work and focus to athletes. He continues to discuss how Tiger Woods is the optimal example of a hard working athlete, despite his recent affair. Since Tiger’s affair Gatorade has dropped him from the campaign, but he had a successful run while it lasted. I agree with Austin when he states that Gatorade was just one of the brands on Tiger Wood’s list of sponsors.

Due to his popularity and success in the sports world, Tiger shows how his athletic ability can be marketed to endorse products to people across the country. As a matter of fact, Tiger Woods has the potential to become the world’s first billionaire athlete according to this article. His sponsers include major companies such as Buick, Nike, Gatorade, American Express, Rolex, and General Mills. People such as Lebron James, Kobe Bryant, Serena Williams, Michael Phelps, Alex Rodriguez and others have made millions of dollars advertising major product brands such as Nike and Gatorade. Athletes such as Tiger have made more money endorsing products than their actual salary to play the sport! Marketing firms use the player’s popularity to associate their product with excellence and quality, which is a very smart strategy. This technique has most famously been associated with Wheaties cereal, which features star athletes on the front cover of the box.

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